Site Demographic Report: captured November 1,
2006.
Entire Site: 1265 responses.
Here are results from the ARG! Site Demographic Survey.
|
|
| Which of the following groups includes your age? |
756 Responses
|
| 75 + |  |  | 3% |
|
| 65 - 74 | |  | 2% |
|
| 55 - 64 | |  | 8% |
|
| 45 - 54 | |  | 12% |
|
| 35 - 44 | | | 12% |
|
| 25 - 34 | |  | 16% |
|
| 18 - 24 | |  | 22% |
|
| Under 18 | |  | 20% |
|
| Prefer not to answer | |  | 5% |
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|
|
| Are you... |
591 Responses
|
| Male | |  | 47% |
|
| Female | |  | 46% |
|
| Prefer not to answer | |  | 7% |
|
|
|
| What level of education have you completed? |
589 Responses
|
| Some HS | |  | 17% |
|
| HS Grad | | | 20% |
|
| Some College | |  | 19% |
|
| College Grad | |  | 13% |
|
| Post-Grad Work | |  | 6% |
|
| Post-Grad Degree | | | 12% |
|
| Prefer not to answer | | | 13% |
|
|
|
| What is your total household income? |
583 Responses
|
| $100k + | | | 7% |
|
| $75k - $99.9k | | | 5% |
|
| $50k - $74.9k | | | 8% |
|
| $35k - $49.9k | | | 7% |
|
| $20k - $34.9k | |  | 10% |
|
| Under $20k | |  | 26% |
|
| Prefer not to answer | |  | 38% |
|
|
|
| What is your occupation? |
560 Responses
|
| Senior Management | | | 5% |
|
| Other Management | |  | 4% |
|
| Professional | |  | 14% |
|
| Technical | | | 6% |
|
| Sales | | | 4% |
|
| Administrative | | | 5% |
|
| Other Employed | | | 7% |
|
| Homemaker/Full-time Parent | | | 3% |
|
| Student | |  | 24% |
|
| Retired | | | 8% |
|
| Not Employed | | | 6% |
|
| Prefer not to answer | |  | 15% |
|
|
|
| Have you bookmarked this site? |
551 Responses
|
|
|
| In a typical week, about how much time do you spend using the Internet? |
461 Responses
|
| 20 + hrs. | |  | 23% |
|
| 11 - 20 hrs. | | | 12% |
|
| 6 - 10 hrs. | | | 15% |
|
| 3 - 5 hrs. | |  | 21% |
|
| 1 - 2 hrs. | |  | 18% |
|
| Less than 1 hr. | | | 10% |
|
|
|
| On average, how much time do you spend on this site in a typical visit? |
460 Responses
|
| 60 + mins. | | | 8% |
|
| 31 - 60 mins. | | | 10% |
|
| 21 - 30 mins. | | | 13% |
|
| 11 - 20 mins. | | | 17% |
|
| 5 - 10 mins. | | | 26% |
|
| Less than 5 mins. | |  | 25% |
|
|
|
| How frequently do you visit this site? |
458 Responses
|
| Daily | | | 13% |
|
| Several times/week | | | 12% |
|
| Once/Week | |  | 9% |
|
| Several times/month | | | 7% |
|
| Once a month | | | 4% |
|
| Less than once a month | | | 3% |
|
| First visit | |  | 51% |
|
|
|
Please indicate which of the following statements you agree with. (Please check all that apply.)
|
381 Responses |
| I like web pages with many pictures and graphics | |
 | 75% |
|
| I like web pages with bright colors | |
 | 35% |
|
| I like web pages that are primarily text | |
| 15% |
|
| I like web pages with audio/sound | |
| 38% |
|
| I like web pages with video/movies | |
 | 36% |
|
|
|
How did you find our site? (select one)
|
379 Responses |
| From search engines | |
 | 55% |
|
| Through the (non banner) links | |
| 7% |
|
| From an offline AD | |
| 2% |
|
| In articles | |
| 4% |
|
| Web Yellow pages | |
| 2% |
|
| Internet ad banners | |
| 7% |
|
| Recommended by friends | |
| 16% |
|
| E-mail promotions | |
| 6% |
|
|
|
Based on your overall surfing experience, how satisfied are you with our web site?
|
380 Responses |
| Very Dissatisfied | |
| 13% |
|
| Dissatisfied | |
| 7% |
|
| Neutral | |
| 35% |
|
| Satisfied | |
| 46% |
|
|
|
Note: Due to rounding, column totals may not add to exactly 100%.
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